Audience fit over follower count.
Bigger isn't always better — relevance is.
The social marketplace for fashion
See how it works
Keep content native.
The best-performing partnerships don't look like ads. We help make sure yours don't either.
Make collaboration simple.
From first match to final payment, everything happens in one place.
How it works
All you have to do.
One app, two sides. Here's what you do as the brand, and what the creator does on the other side.
As a brand
- 1
Create a campaign
Paste a link to your store or product page. We import the product, the photos and the price.
- 2
Watch the views come in
Posts go live on real feeds. Track views and spend from home.
As a creator
- 1
Keeps posting as usual
No briefs, no filming. Capybara matches them to brands their audience will love.
- 2
Gets your offer, taps Approve
Your product is already placed in their own post. One tap and it's a deal.
- 3
Goes live and gets paid
The post publishes to their Instagram, and they're paid by real views.
…and Capybara does the rest.
Our matching algorithm finds the creators whose real audience matches yours and sends each one an offer, showing your product already placed in their own content. The creator gets paid after the views are delivered, and you're in front of their followers right away. No shipping, no meetings, no waiting for someone to film and edit a dedicated video that doesn't feel like them.
Why Capybara
Everything influencer marketing should have been.
The slow parts are gone. What's left is the good part: your product, in authentic posts, in front of the right people.
No shipping
Nothing to pack, send, track or get back. Your product is already in the post.
No meetings or haggling
No DMs, calls or back-and-forth. The offer, the price and the yes all happen in the app.
No waiting for filming
No waiting for the product to arrive or for a video to be shot and edited. Creators approve in one tap.
Authentic, not an ad
Your product appears in creators' real everyday content, not a stiff dedicated video their followers scroll past.
Matched to your audience
Our algorithm picks creators by audience, style, category and location, so the right people see you.
Pay for real views
Views are read straight from Instagram over a 3-day window. No guessing, no screenshots.
Your money is safe
Your budget is held and only released when a post goes live. Anything unused comes back to you.
Dozens of creators at once
One campaign reaches many creators in parallel. Scale up without hiring an agency.
Run it all from home
From your laptop or phone, in any time zone. No studio, no travel, no samples.
Brand-safe and transparent
Every creator approves their placement, and every post is labeled as a paid partnership.
Live dashboard
See every collaboration move from offer to live to paid, with views and spend as they happen.
Built for fashion
Bags, watches, eyewear, jewelry, apparel and footwear, placed where they naturally belong.
Before & after
Drag the line. Meet the after.
Before
After
+$510 earned
Approved in one tap
For creators
Get paid for the posts you already make.
Brands find you, not the other way around. Pick an offer you love, choose where the product goes, approve, and get paid by views.
- No filming dedicated videos
- No packages, no returns
- Approve in one tap
- Paid straight to your bank
FAQ
Questions, answered.
Do I need to send products to creators?
No. Capybara places your product into the creator's own content, so nothing has to be shipped, worn on camera or returned.
How are creators chosen?
Our matching algorithm ranks creators by how well their real audience fits yours: age, gender, style, category and location. You can also invite creators you already love.
What exactly do I pay for?
You fund a campaign budget once. It's held safely, creators are paid by the real views their post gets, and any unused budget comes back to you when the campaign ends.
Are the posts labeled as ads?
Yes. Every post is published with a paid partnership disclosure (#ad), and every creator approves their placement before it goes live.
How fast can I go live?
Offers go out the moment you fund. Creators approve in one tap, so posts can be live the same day.
Which platforms do you support?
Instagram today. TikTok and YouTube are coming soon.
Ready to be in the post?
See Capybara with your own products in a 20-minute demo.